Mobile app
HealthTech
Product Designer
UX Research
User Interviews
User Flows
Design System
UX/UI Design
• get started quickly;
• track your progress;
• stay motivated over the long term;
• choose a program that fits your goals.
1. users install the app with high motivation;
2. go through the onboarding process;
3. complete a few workouts;
4. and stop coming back after a few days.
• there's no sense of progress;
• the interface is cluttered with information;
• It's hard to find a program that matches your skill level;
• users get overwhelmed by the large number of workouts.
• Nike Training Club;
• MyFitnessPal;
• Freeletics;
• Fitbod.
• Personalization boosts engagement;
• It’s hard for beginners to choose a workout;
• Progress is a stronger motivator than content;
• The sheer number of programs creates choice overload;
• Users are more likely to return to the app if they see the results of their efforts.
Combine workouts, schedules and communication in a single app
With many fitness services, users are forced to switch between the app, their calendar and messaging apps.
The integration of chat, schedules and the workout process within SweetFit reduces the need to switch between services and makes the user experience more convenient.
• Improved user retention;
• Increased user engagement;
• Increased number of messages between the client and the coach;
Centralise client and programme management. Trainers often use several tools at the same time: spreadsheets, messaging apps and separate fitness apps. SweetFit brings together client management, training programmes and communication within a single system.
• Reducing the time spent on client management;
• An increase in the number of published programmes;
• Increasing the number of active trainers on the platform;
Bringing clients, trainers and gyms together on a single platform
Most fitness products cater to just one audience. SweetFit is designed as an ecosystem where each party benefits from the presence of the others.
The more trainers and gyms publish programmes, the greater the value of the platform for clients.
• an increase in DAU/WAU;
• increased user retention;
• greater engagement with educational scenarios;
Fitness services marketplace that helps users find suitable trainers and training programmes in line with their goals, fitness level, and preferences. The solution combines the search for specialists, program selection, and booking sessions into a single user journey, shortening the path from first encounter with the product to the start of training.
• an advanced search and filtering system;
• comparison of offers by price and class format;
• detailed trainer profiles with ratings and experience;
• program selection based on goals and fitness level;
• a quick process for booking a training session or purchasing a program.
quickly finding a suitable trainer or programme without having to analyse a large number of offers themselves, the ability to make decisions based on comprehensive information, and receiving personalised recommendations tailored to their goals
increased conversion rates for programme purchases and trainer bookings; reduced drop-off rates during the selection stage; improved efficiency in searching for services; and the creation of a scalable platform to grow the number of users and fitness professionals
A personalized dashboard that helps users manage their training program, track planned activities, and gain quick access to the app’s key features. The home screen serves as the central point of interaction with the product and helps users understand the next step towards achieving their fitness goals.
• calendar of classes and events;
• quick launch of the next workout;
• management of training programs;
• access to trainers’ profiles and their schedules;
• a single point of entry for daily interaction with the product.
the ability to view all important activities and recommendations in one place, making it easier to plan workouts and reach goals faster without having to search for the required information across different sections of the app
increased user engagement, higher app retention rates, a rise in the number of completed workouts, and the development of a sustainable habit of using the product
Designed a unified platform for interaction between trainers and clients, which combines client management, workout planning and an in-app notification system. The solution helps maintain regular communication and provides continuous support for users on their journey towards achieving their goals.
• processing of user enquiries and requests;
• centralized control of the training process;
• tracking of clients’ activity and progress;
• workout planning via a built-in calendar;
• automatic notifications and reminders.
quick access to a trainer’s support, timely feedback on training sessions and a sense of personalised support throughout the entire journey towards achieving their goals
reducing the operational workload on trainers, improving the quality of customer service, increasing user engagement and improving retention through regular interaction within the platform
I designed a step-by-step workout guide that helps users perform exercises independently, track their progress, and stay motivated throughout the program. The interface minimizes distractions during sessions and guides the user from the start of the workout to its completion.
• summary statistics upon completion of the workout;
• step-by-step guidance through exercises;
• structured training programmes;
• built-in rest timer between sets;
• real-time progress tracking.
a straightforward workout process without the need to manually monitor timers, sets and progress, and greater confidence in following the programme correctly and achieving fitness goals
increased workout completion rate, higher user engagement, improved retention and the development of a long-term habit of regularly using the app.
A workout program builder that enables trainers to create personalized training plans, tailor the intensity to clients’ goals, and manage the training process within a single platform. The solution helps to standardize the work of specialists and simplifies client support at all stages of the training cycle.
• customization of workout intensity and exercise parameters;
• a library of exercises with multimedia content;
• creation of personalised training programmes;
• management of multi-week programmes;
• adding checkpoints to track progress.
receiving personalised training plans that take into account individual goals, fitness level and progress, making workouts more effective and safer
improved efficiency of trainers’ work, an increase in the number of programmes created, enhanced value of the platform as a professional tool, and a strengthened competitive advantage for the product.
The project’s main focus was on lowering the barrier to entry, simplifying the search for services, improving interaction between platform participants and laying the foundations for a scalable fitness marketplace.
Time to First Workout:
>2min
Trainer Match Success Rate:
78%
Workout Plan Completion:
84%
• AI-Powered Program Recommendations, personalized workout recommendations based on goals and activity history.
• Gamification: achievements, challenges, user rankings.
• Online Workouts, integration of video calls for one-on-one sessions.
• Nutrition Plans, a comprehensive program to guide clients through workouts and nutrition.
• Ecosystem for Fitness Clubs, an advanced fitness club dashboard with analytics and client management.